Barry A. Liebling is the President of Liebling Associates Corporation in New York. Barry received his Bachelor’s degree from UCLA and his PhD in psychology from Columbia University. He is a member of the American Psychological Association.
Barry has an extensive consulting background and practice with an emphasis in the areas of marketing strategy, marketing research, advertising research, and organizational analysis and design. His special area of interest is how mindset and motivations influence purchasing decisions and performance in businesses. He has worked extensively with clients in industries which include: consumer products and health care, advertising, technology, financial services, publishing, and direct marketing.
Prior to founding Liebling Associates, Barry was a Manager in the Management Consulting Group at Arthur Young & Company (Now Ernst & Young). Before that he was a Senior Study Director at the National Analysts Division of Booz, Allen & Hamilton.